{
  "docId": "019f6b8f-2d7a-75ea-afd3-caf26ea2767e",
  "docSlug": "jarvis-lek-opportunities-uncovered-amd-myths-debunked",
  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
  "authorId": "lek-opportunities-uncovered-amd-myths-debunked",
  "authorName": null,
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 21,
  "pageCount": 49,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-2d7a-75ea-afd3-caf26ea2767e/21",
  "deckHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e",
  "deckJsonHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e.json",
  "deckAnchorHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.06,
        "y": 0.72
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75a35e14-2be5-4ef6-bb70-f8c731125796",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fff7a4f-a3be-4dd0-af42-6a6fed5a4c28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.06,
        "y": 0.565
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7f099f6-8ce3-4462-965a-b4e606037201",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.11,
        "x": 0.07,
        "y": 0.365
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2def814a-b02b-4247-9c70-2c4bca82c85d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.72,
        "x": 0.19,
        "y": 0.71
      },
      "kind": "list",
      "text": "4. Internet usage continues to eat into other media categories, as well as personal time\n- Increases in online usage pressure other media categories given a limited amount of available “free time” for entertainment\n- 57% of consumers with more free time stated they would increase Internet time; the next most popular media to which consumers would devote additional free time was network and cable TV, at 38%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ed828bd-a751-4915-91a7-2a5e1cc8be35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.72,
        "x": 0.19,
        "y": 0.225
      },
      "kind": "list",
      "text": "1. Newspapers are going nowhere fast\n- Physical newspapers are lacking relevance as consumers can access the same content more conveniently from online sources (16% of consumers decreased newspaper reading vs. only 12% increased)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a289b91e-a012-4d98-bf0c-eab7d3204030",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.72,
        "x": 0.19,
        "y": 0.365
      },
      "kind": "list",
      "text": "2. Flat-priced “all-you-can-eat” media work better in recessions than transaction-based media\n- Consumers do not cut back on key subscription services, even when times are tough\n- A net 6% of consumers increased viewing of cable TV, and 27% increased their online activities (both require subscriptions)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad3dcea5-594f-4b00-949f-74bc62744420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.72,
        "x": 0.19,
        "y": 0.565
      },
      "kind": "list",
      "text": "3. “Life requires a soundtrack”\n- Music is #2 to TV and ahead of Internet in terms of the amount of time spent on a medium\n- 52% of music is consumed via radio",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5fc5275-ca0f-42f2-8bd7-6b2246565a06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.273,
        "x": 0.109,
        "y": 0.165
      },
      "kind": "title",
      "text": "Four Wisdoms Confirmed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d859264-5151-4aab-8c8f-56aea7d0dc52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "f861522b-b4f0-4270-b1de-f9b90351c8aa",
      "evidence": "The slide contains a list of bullet points confirming media wisdoms.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}