{
  "docId": "019f6b8f-2d7a-75ea-afd3-caf26ea2767e",
  "docSlug": "jarvis-lek-opportunities-uncovered-amd-myths-debunked",
  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
  "authorId": "lek-opportunities-uncovered-amd-myths-debunked",
  "authorName": null,
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 20,
  "pageCount": 49,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The slide uses a 'myth-busting' structure to challenge conventional wisdom in the media industry.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-2d7a-75ea-afd3-caf26ea2767e/20",
  "deckHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e",
  "deckJsonHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e.json",
  "deckAnchorHref": "/decks/019f6b8f-2d7a-75ea-afd3-caf26ea2767e#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.08,
        "x": 0.108,
        "y": 0.07
      },
      "kind": "image",
      "text": "L.E.K. logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "daf90ba9-5e20-49aa-a078-fdcd83e68536",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.85,
        "x": 0.108,
        "y": 0.75
      },
      "kind": "list",
      "text": "3. Myth – DVD softness is just a recession thing\n- DVDs may not “snap back” after the recession, with 80% of consumers indicating they would not return to “pre-recession” DVD purchase levels\n- 34% of consumers indicated they feel DVDs are too expensive, and 27% indicated renting is more convenient and/or a better value than buying\n- Studios need new pricing models and windowing strategies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03c007b3-2dd6-44f4-a607-69c2d5e60d84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.85,
        "x": 0.108,
        "y": 0.515
      },
      "kind": "list",
      "text": "2. Myth – This year’s rosy box office numbers means that everything is “just fine” for the movie theater business (~3% increase in admissions)\n- It seems that the box office is up this year because casual movie goers surged\n- Active movie goers (those that see over 1 movie per month) are self-reporting a 10% drop in the number of movies they watch in a theater, with 56% (of those going to fewer movies) indicating that the cost is too expensive\n- The “success” is modest and fragile",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55ed82df-80fa-4918-9264-b8cd9a907573",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.108,
        "y": 0.215
      },
      "kind": "list",
      "text": "1. Myth – TV is “old media” that will get its clock cleaned by Internet cannibalization\n- TV still rules and remains the largest media form by far in terms of time spent by consumers (~38 reported hours per week vs. 7.6 hours for the Internet)\n- DVRs are powering growth in TV, with a reported 39% of TV viewing time-shifted and 23% of DVR owners indicating they are viewing more cable TV, vs. 10% less\n- However, local TV programming is not faring as well, and may get caught in the downward spiral that newspapers are experiencing (Local TV was only TV category with reported viewing decline)\n- Online TV is still very small, accounting for only ~1% of total TV hours viewed",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8e4e36f-afc5-4dd5-ba6d-5d6278df707c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.305,
        "x": 0.108,
        "y": 0.165
      },
      "kind": "title",
      "text": "Three Media Myths Exploded",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1490f427-8cb6-4f77-ba9a-cd9fbe1e16ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "d8fed3a5-d724-45d4-90cc-3fdb2577d803",
      "evidence": "The slide contains a list of bullet points debunking media myths.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "myth-busting",
      "slug": null,
      "matchId": "b2c9a373-33f5-4ebf-849a-07e7d0e44978",
      "evidence": "The slide explicitly structures content as 'Myth' followed by evidence-based refutation.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}