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      "text": "4. The \"iPod Nation\" consumer segment is good, but the \"e-reader Republic\" is even better in terms of being a great target for new media services. iPod owners consume ~14% more new media (8.9 hours vs. 7.8 hours per week) than the general population; e-reader owners, on the other hand, consume a whopping 18.2 hours of new media in comparison.",
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