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  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
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  "notes": "The chart uses a 100% stacked bar format to show activity composition, with a separate row for total average hours.",
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      "text": "Average hours spent online per week for specific activity by age cohort",
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      "text": "Other, Doing Online Tasks, Shopping, Getting Info, Playing Online Games, Social Networking, E-mailing",
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      "text": "Note: (1) “You said on average you spend [number of hours] online in a typical week. How many are spent on the following?” (n = 1,949) (2) Reported Internet usage time per week adjusted in a ratio of average time spent as measured by 3rd party sources to reported Internet usage time within survey, given that survey was sampled from online panels (3) Other includes responses such as “watching TV online,” “watching movies online,” “online dating sites,” etc. Source: L.E.K. Media Consumption Survey, L.E.K. Analysis",
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      "text": "Average # Hours Online / Week",
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      "text": "Average reported time spent online increases with age, although activities differ (social networking for younger demos; emailing, games and getting info for older demos)",
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