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  "notes": "The slide continues a list of opportunities, specifically highlighting consumer behavior data for media consumption.",
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      "text": "5. Don't forget about new media for people over age 50, a potential new growth area\n- Average reported time spent online increases with age, although activities differ (while 25-39 year olds report 6.8 hours/week, the 50-64 year old age group reports 8.3 hours/week)",
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      "text": "4. \"The iPod Nation\" consumer segment is good, but the \"e-reader Republic\" is even better in terms of being a great target for new media services\n- iPod owners consume ~14% more new media (8.9 hours vs. 7.8 hours per week) than the general population; e-reader owners, on the other hand, consume a whopping 18.2 hours of new media in comparison",
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      "text": "Six Opportunities to Consider (Continued)",
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