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  "notes": "The chart highlights the significantly higher adoption/usage growth among e-reader owners compared to other segments.",
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      "text": "Note: (1) “How does your [current consumption] compare to that of a year ago?” (n = 2,008); (2) New media hours includes time spent: watching movies via EST, streaming, playing mobile, online casual and MMO games, and listening to satellite and Internet radio; data shown is the average increase across these categories. Source: L.E.K. Media Consumption Study (December 2009)",
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