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  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
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      "text": "Significantly higher consumption levels vs Ave. consumption levels",
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      "text": "(1) New media hours includes time spent: watching EST / streaming movies, playing mobile, online casual and MMO games, and listening to satellite and Internet radio; iPod Nation are respondents for whom the iPod is their primary portable music device; Facebook Fanatics are those that self-report to update their social networking pages daily; e-reader Republic are respondents who own an e-reader device",
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      "text": "Source: L.E.K. Media Consumption Study (December 2009)",
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