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  "notes": "The table displays survey results from active e-readers regarding their motivations for increased reading time across different media formats.",
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      "text": "Active e-readers claim affordability / value as the primary reason to increase time reading. 47% of e-readers state that there are more interesting books being released. This is likely attributed to better discovery via e-reader devices.",
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      "text": "(1) “What would you say is the primary reason that you are spending less time reading [the newspaper / magazines / books]?” (n = 105, 83, 83 respectively); (2) “Active readers” refers to those reading >0 hours / month of each respective media type. Source: L.E.K. Media Consumption Survey (December 2009), L.E.K. Analysis",
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      "text": "Lower costs and better content (or discovery of content) were cited as the primary reasons active e-readers are spending more time reading",
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      "text": "Opportunities to Consider",
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