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  "documentTitle": "LEK Infrastructure Victoria AZZEV International Scan",
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  "notes": "The chart shows a stacked bar growth of bike share trips from 2010 to 2017, highlighting major players like Hubway, Citi Bike, and Divvy.",
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      "text": "Discounted fares are used to entice new customers and establish a customer base",
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      "text": "Total bikeshare trips in the USA (2010-17) Millions of trips",
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      "text": "In the bike share market, discounted fares are used to encourage users to overcome the initial hurdle, and to differentiate the product offering from other service providers. After its launch in Sydney, Ofo offered free rides for a month. Mobike charged a $1 deposit to ensure that payment methods had been correctly configured. Citi Bike rewarded users who referred a friend a free month of membership.",
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      "text": "Among cities with station-based bike share systems, 32% have an income-based discount program. Platforms are made available and attractive to all members of society to establish a large active user base. Discounts are offered using income thresholds or living in affordable housing as criteria",
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      "text": "Source: NACTO; Broadsheet Sydney; Timeout Sydney; Citibike",
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      "kind": "title",
      "text": "Competitors will race to gain a leadership position, sacrificing yield for share in the near term",
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