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  "docSlug": "jarvis-lek-infrastructure-victoria-azzev-international-scan",
  "documentTitle": "LEK Infrastructure Victoria AZZEV International Scan",
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  "notes": "The slide highlights MaaS-focused start-ups (Whim, Choice, RideMate) with a red dashed box, indicating they will be examined in more detail.",
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      "kind": "callout",
      "text": "Whim, Choice and RideMate are examined in more detail",
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      "text": "New mobility services are expected to increase the number of mobility options available to consumers, creating a need for platforms to aggregate and display each service model option for a given trip to consumers\nMaaS platforms are expected to enable consumers to compare the cost and convenience of different modes and purchase travel on a single platform\nCities/Governments may play a large role in the development of MaaS platforms operating in their location given the need for the MaaS platform to integrate with public transportation",
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      "kind": "source-note",
      "text": "Source: Bank of America, Goldman Sachs, CNN, company websites, L.E.K. research and analysis",
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      "text": "Company type | Examples | Rationale for leadership\nOS/ Map platforms | Google, Citymapper, Apple | Route optimization expertise; trusted navigational brand; existing integration capabilities\nRide hail / pool companies | Uber, DiDi | Route optimization expertise; operational data; existing relationships\nMaaS-focused start-ups | Choice, RideMate, Whim, moovel | Fully dedicated to MaaS functionality; first-mover advantage (piloting in several cities globally)\nCity / Government | City of LA, NZ Transit Agency, TfL | Strong desire to maintain control / influence over data, transport flows and infrastructure requirements",
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      "kind": "title",
      "text": "There are a number of start-ups offering MaaS functionalities; government may have a role to play by integrating MaaS with existing public transport",
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