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  "docSlug": "jarvis-legion-genesco-presentation-june-2021",
  "documentTitle": "Legion Genesco Presentation June 2021",
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  "documentKindSlug": "activist-deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2021-06-01 00:00:00",
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  "pageNumber": 79,
  "pageCount": 182,
  "prevPage": 78,
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  "slideType": "peer_gap",
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses competitor logos and a bar chart to visualize the gap in loyalty program adoption and scale.",
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  "slideHref": "/slides/019f6b8f-2c24-765a-97b8-82631955283d/79",
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      "kind": "chart",
      "text": "Loyalty Program Members (in Millions)",
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      "kind": "other",
      "text": "Source: Company Websites, SEC Filings, Press Releases, Legion Partners' Estimates",
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      "kind": "paragraph",
      "text": "While peers have long engaged customers with loyalty programs that reward customers with points, exclusive offerings and better shipping options, GCO has no loyalty program for any of its businesses",
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      "kind": "quote",
      "text": "Our Web presence exists in the form of a loyalty site for our rewards program as well as a DSW brand and store locator site. As we previously discussed we see our loyalty program with over 6 million members as a significant competitive asset.",
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      "kind": "quote",
      "text": "A new loyalty card program was rolled out to our stores late in the second quarter. This program is similar to that of the one that Foot Action had employed for several years...The initial receptivity to this program has been good and we expect this will be a very effective medium to communicate with our best customers. We believe that the loyalty program is something that we have been remiss on and some of our competitors are ahead of us, and this is a good opportunity to catch up.",
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      "kind": "title",
      "text": "What's Missing? Loyalty Program",
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