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  "documentTitle": "Lambda School Pitch Deck",
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  "notes": "The slide uses a 'Twitter search' query as a framing device for social proof.",
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      "text": "Twitter search: \"lambda school best decision\"",
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      "kind": "title",
      "text": "Unlock everyone's potential, regardless of circumstance.",
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      "evidence": "The deck presents a clear why, what, and how throughout",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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