{
  "docId": "019f6b8f-28e5-73cd-a1c2-9c24681af151",
  "docSlug": "jarvis-katana-pitch-deck",
  "documentTitle": "Katana Pitch Deck",
  "authorId": "katana-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 7,
  "pageCount": 13,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a diagram contrasting the traditional multi-tier supply chain (Manufacturer -> Wholesaler -> Retailer -> Consumer) with the direct E-commerce channel.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-28e5-73cd-a1c2-9c24681af151/7",
  "deckHref": "/decks/019f6b8f-28e5-73cd-a1c2-9c24681af151",
  "deckJsonHref": "/decks/019f6b8f-28e5-73cd-a1c2-9c24681af151.json",
  "deckAnchorHref": "/decks/019f6b8f-28e5-73cd-a1c2-9c24681af151#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "diagram",
      "text": "Supply chain comparison diagram showing E-commerce vs traditional retail path",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f495ec90-82f0-45f7-88c9-2ee2c50bf697",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "metric",
      "text": "55%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4855f4b5-eff9-4882-9c40-ab2f3b74f6e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "metric",
      "text": "48%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "818ff2c6-10da-4d61-90eb-30c93c0d61d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.7,
        "y": 0.3
      },
      "kind": "metric",
      "text": "18%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89a82312-0e6f-4619-9999-5a2d0e853455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.4,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "of manufacturers are building DTC channels",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57cb2820-33ba-4114-8592-094ce4707b63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "of shoppers prefer to shop directly with brand manufacturers over retailers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a44596fb-40c4-4f37-a803-d411d02e3202",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.7,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "DTC manufacturers expected to grow p.a. for the next 5 years",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d7787f-5858-4cf1-af6c-ef265e860cda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Direct-To-Consumer (D2C) Manufacturing Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47f76370-f1ec-4ef7-abfd-a75849aca4f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "53bfeb96-fdd4-4594-b747-12a7d48a6326",
      "evidence": "Diagram showing flow from manufacturer to consumer via different channels",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 7,
      "beatId": "76595bee-45c2-43e0-93bf-233d1e732eaf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing and segmentation are discussed",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 7,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "f5cca3b0-2b7d-494c-bb9f-ef8c1a4c98b7",
      "evidence": "Market sizing and segmentation are discussed",
      "position": 2,
      "objective": "Break down the market sizing",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}