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  "docSlug": "jarvis-how-to-succeed-at-mrbeast-production",
  "documentTitle": "How To Succeed At MrBeast Production",
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  "notes": "The slide discusses the 'back half' of video content and provides an average video length calculation based on 100 videos.",
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      "kind": "paragraph",
      "text": "And lastly, we have what we call back half content. I have to be careful writing this because I don’t want you to ever for a second think I am okay with content being subpar. Many videos have been killed because the back half content was ass lol. But in general once you have someone for 6 minutes they are super invested in the story and probably in what I call a “lull”. They are watching the video without even realizing they are watching a video. Typically the not as good content would be in the back half of the video. Don’t ever signal the end of the video unless it’s to build hype for the prize or payoff at the end of the video. This is also where long explanation bits can live and if something unexpected happens or things don’t go to plan that can be turned into content.",
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      "kind": "paragraph",
      "text": "the story, the people in the video and the overall video itself. If we can get them to watch the first half of the video there’s a very high chance they’ll watch to the end. Usually at the 6 minute mark we will include another re-engagement that is highly interesting but needs a little more explanation and will push the story in the back half of the video.",
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      "text": "The above paragraphs are why you’ll hear us ask what minute mark in the video that you are working on is. Whether it is production, creative, or editing you must always know what minute mark the content you are working on is. If you don’t then you’re not doing it right. I just whipped out a calculator and the combined seconds of content of our last 100 videos is 81,801 seconds. Which divided by 100 means the average mrbeast video is 818 seconds or 13 minutes and 37 seconds. Some are shorter (like when we do a real time shoot or something more emotional and don’t want it dragged out) and some are longer (giant spectacles like giving away an island as an example) but 13 minutes is the average and you are expected to know when producing which minute of that 13 minutes you are working on.",
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      "kind": "paragraph",
      "text": "And since we’re on the topic of retention graphs here is a cool visual",
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