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      "text": "After the first minute of content you will have what we call minutes 1 thru 3. This is where you have to transition from hype to execution (generally). Stop telling people what they will be watching and start showing them.",
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      "text": "make it the best we freakin can. On this particular video we lost 21 million viewers in the first minute of the video (which surprisingly compared to other channels is above average) and could have been much worse.",
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