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  "documentTitle": "How To Succeed At MrBeast Production",
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  "notes": "This appears to be a page from a handbook or guide (likely MrBeast's employee handbook) explaining content strategy and viewer retention.",
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      "kind": "chart",
      "text": "Retention chart showing a dip (crater) where the brand deal is located, with time on x-axis (0:00 to 14:38) and retention percentage on y-axis (0% to 120%).",
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      "kind": "paragraph",
      "text": "Notice the crater where the brand deal is, that means people skipped it and also clicked off the video. Now here is a retention chart with a new style brand deal in it.",
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      "kind": "paragraph",
      "text": "new people that have at most seen like 5 or 6 of our videos and it's mind blowing that they don't see a problem with that lol. As I said earlier I'd love for you to watch all the channels but especially the main channel...",
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      "kind": "paragraph",
      "text": "If you watch a lot of youtube you'll probably notice that when someone does a brand deal it's boring and sounds like they're reading a script. We take a different approach to brand deals, we like to integrate them into the content...",
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      "kind": "title",
      "text": "Brand Deals Are Content",
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