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  "documentTitle": "How To Succeed At MrBeast Production",
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  "notes": "Page 26 of a deck, likely a guide or manifesto on content strategy.",
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      "text": "This is where things get subjective and my brain is probably going to turn into moosh. The problem with what I'm writing here is that good content is limitless. Literally anything can make good content. Let's take a baby doll for example. You can see who can throw it the farthest with their left hand out of a group of 5 people. Watching them throw a baby doll with their bad hand and funny sound effects is fucken hilarious. You can also go the opposite route and have 1,000 baby dolls and see how many it takes for someone to throw it in a crib 200 feet away. Or you can see how many baby dolls it would take to break a two by four in half. The point I'm trying to convey here is that even something as simple as a baby doll has an infinite amount of ways you can turn it into amazing, original, and funny content. That's one of the secret weapons of MrBeast Productions, we aren't stuck in any old ways of thinking and you can literally turn anything into content. Good content can be anything, always have an open mind and never stop innovating. Having said that, this is youtube and there are constraints. You know the video can't be a minute so you're obviously going to need a story to hold the viewers and there are rules to storytelling. Our audience is massive and because of that you have to be simple, for 50 million people to understand something it must be simple. Content can be anything but there is structure and rules that we must mold it into that I want to teach you about, because virality doesn't just happen. Every frame of our videos will be seen by 10s of millions of people.",
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      "text": "standards and is good for the audience. We must always be improving and innovating. The camera angles need to always get better, the pacing, the story, the jokes, the color, the lighting, the music, the props, the people, our framing, our ideas, literally everything must always be improving and innovating. Because that is what excites me. That’s literally what I live for, to see these videos get better and better and ultimately make the viewers happy.",
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      "text": "Like I said at the start of this the metrics you care about in regards to virality are CTR, AVD, and AVP. If you want to know if the contents of a video are good, just look at the AVD and AVP of a video after we upload it. Because based",
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