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  "documentTitle": "How To Succeed At MrBeast Production",
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      "text": "To excite me. The goal of our content is to excite me. That may sound weird to some of you, especially if you're new but to me it's what's most important. If I'm not excited to get in front of that camera and film the video, it's just simply not going to happen. I'm not fake and I will be authentic, that's partly why the channel does so well. And if i'm not excited by the video, we're fucked. Luckily, I'd say I'm a pretty predictable guy. (at least in this regard haha) What excites me is what I believe will make the audience happy. That's what it always has been and always will be. I'm willing to count to one hundred thousand, bury myself alive, or walk a marathon in the world's largest pairs of shoes if I must. I just want to do what makes me happy and ultimately the viewers happy. This channel is my baby and I've given up my life for it. I'm so emotionally connected to it that it's sad lol. But this is the one thing I will never compromise on, I have 0 issues throwing away a multi million dollar video if I don't think it's up to my",
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      "text": "We are a creative first production company. Because when creative leads the vision of the shoot, the product is always better. So I think it's important you all understand creative. It is what drives everything we do and is the heart of our content.",
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      "text": "Being creative and understanding what makes good content is like cheat codes when in production, camera, and obviously editing. Let's take production for example. Let's say you are tasked with finding us a castle to live in for 50 hours and while doing research you find a castle and a number to call for the owner. So you do call, and he answers. Only problem is he says he quit the castle renting business to pursue his dream of building a 100 foot tall lego catapult. You can obviously tell where i'm going with this. Ideally you'd recognize that's badass as fuck and try to convince him to let us use it when we do find a castle. This is a bad example because it's so obvious but if you're doing your job right you will be doing an absurd amounts of calls and data collecting. While trying to complete your prios and prepare for the video you should always be on the lookout for new things you can bring to your creative team to inspire them. Because just like me, they don't know what they don't know and you can't just say \"i'm in production and i'm not very creative\" because that's literally the equivalent of saying I suck at what I do. You also need to apply this same mindset when problem solving because many people lose sight of this stuff when in the weeds. If a problem appears, always always always ask yourself if your new plan is whats best for creative, not just the easiest bandaid.",
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      "text": "What is the goal of our content?",
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