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  "documentTitle": "How To Succeed At MrBeast Production",
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      "text": "Critical components are the things that are essential to your video. If I want to put 100 people on an island and give it away to one of them, then securing an island is a critical component. It doesn't matter how well planned the challenges on the island are, how good the weather is, etc. Without that island there is no video. Hence it is a critical component. Another example of a Critical Component would be the title and thumbnail. Remember that bouncy castle story from earlier? How the thumbnail had a yellow bouncy castle but the video a red one? The thumbnails of the videos you're producing can also create critical components. A third example of a critical component would be if the creative on your team pitched me a video of 10 challenges and I said “I like the video but mostly because of challenge 3 and 7, i'd hate the video without them”. Challenge 3 and 7 are now essential to your video and thus critical components. Critical Components can come from literally anywhere and once something you're working on is labeled as such, you treat it like your baby. WITHOUT WHAT YOU'RE WORKING ON WE DO NOT HAVE A VIDEO! Protect it at all costs, check in on it 10x a day, obsess over it, make a backup, if it requires shipping pay someone to pick it up and drive it, don't trust standard shipping, and speak up the second anything goes wrong. The literal second. Never coin flip a Critical Component (that means you're coinfliping the video aka a million plus dollars) and always bring in me or James earlier rather than later.",
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      "text": "It's very important as a company we maintain proper communication lines. On set and off set. There is always someone responsible for everything on the video and if multiple people are responsible for the same thing, then that's a problem and needs to be fixed immediately. Ideally when communicating across departments you go up and then over. If you skip and just go below you",
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