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      "text": "For this next part I want to write about actually creating content. I'm not going to talk about any production system in particular because the way we run this production changes almost every year haha. I just want to pass on things I see new people typically fail at and in general what I want. Our videos are hard and if you took the difficulty of our videos and trendlined it overtime, you'd see they are only getting harder. This is why I want the best in the world and people who are obsessed. If you're not growing, eventually the difficulties of the videos will outgrow you. Whether it be production, creative, camera, or editing I want you to be obsessed with Youtube. Get rid of Netflix and Hulu and watch tons of Youtube, it will without a doubt in my mind make you more successful here. The more invested you are in our world on Youtube the more you'll understand trends, how we can stand out and be more original, what we could do better, etc. You should also really try to watch every MrBeast video on all the channels. (sounds obvious but i've asked multiple people this week what they thought about last week's gaming video and not a single person had seen it).",
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      "text": "On top of learning from watching Youtube I'd love for you to read \"The Goal\" if you haven't already. I used to make everyone read it. I know bottlenecks are obvious and it will sound like I'm talking to 10 year olds sometimes but just not knowing and understanding something as simple as bottlenecks has fucked tons of videos. You all should deeply understand the work stream from when a video hits the calendar to when it is filmed. I don't have the best track record of making the video filming calendar super far out and sticking with it. Let's say you're in production and a video you're assigned to is put up 45 days out. A lot of things need to happen before you can start working on it. The big things would probably be you need a thumbnail sketch and creative on your team to write the video. DO NOT just go to them and say \"I need creative, let me know when it's done\" and \"I need a thumbnail, let me know when it's done\". This is what most",
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