{
  "docId": "019f6b8f-2303-75be-ac3c-bfe034cb4d22",
  "docSlug": "jarvis-honeybook-pitch-deck",
  "documentTitle": "HoneyBook Pitch Deck",
  "authorId": "honeybook-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 4,
  "pageCount": 21,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart uses dual y-axes to compare two different metrics over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-2303-75be-ac3c-bfe034cb4d22/4",
  "deckHref": "/decks/019f6b8f-2303-75be-ac3c-bfe034cb4d22",
  "deckJsonHref": "/decks/019f6b8f-2303-75be-ac3c-bfe034cb4d22.json",
  "deckAnchorHref": "/decks/019f6b8f-2303-75be-ac3c-bfe034cb4d22#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.45,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Dual-axis line chart showing Entrepreneurship Rate vs Unemployment Rates from 1996 to 2010",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a47059-7a1f-4500-8038-50e59759b795",
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    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.85
      },
      "kind": "legend",
      "text": "Entrepreneurship Rate (blue), Unemployment Rates (black)",
      "attrs": null,
      "subkind": "legend",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "088ae4d1-4573-49b8-a5c8-451350ccfe0a",
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    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "other",
      "text": "Source: 'Entrepreneurship, Economic Conditions, and the Great Recession' by the Journal of Economics & Management Strategy, 2012",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
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      "componentId": "3fc03ce7-8c20-429b-960d-e5c4563b68e8",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "As unemployment rates increased through the recessions in 2000 and 2008, rates of entrepreneurship also spiked.",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1e40c44-387a-4044-bbd5-1252a17de2a5",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "title",
      "text": "A boom in entrepreneurship",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4a84138-fa8a-403b-b345-e02a8ad062ac",
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    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "321245e2-91c2-4b89-a822-df72884781d3",
      "evidence": "Links unemployment spikes to entrepreneurship spikes",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "0f80f54a-f2c9-4f2e-9f8c-343e8812d85a",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "Slides discuss market sizing and the boom in entrepreneurship.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3e76b856-7726-4aa7-85c2-7156deea7202",
      "evidence": "The 'why now' slide sets up the urgency and opportunity.",
      "position": 0,
      "objective": "Why now is the right time for HoneyBook",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}