{
  "docId": "019f6b8f-229a-74f9-9ed1-8df87947ec71",
  "docSlug": "jarvis-hmbradley-pitch-deck",
  "documentTitle": "HMBradley Pitch Deck",
  "authorId": "hmbradley-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 5,
  "pageCount": 14,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a social media post as social proof/evidence of shifting consumer sentiment.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-229a-74f9-9ed1-8df87947ec71/5",
  "deckHref": "/decks/019f6b8f-229a-74f9-9ed1-8df87947ec71",
  "deckJsonHref": "/decks/019f6b8f-229a-74f9-9ed1-8df87947ec71.json",
  "deckAnchorHref": "/decks/019f6b8f-229a-74f9-9ed1-8df87947ec71#slide-5",
  "components": [
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        "x": 0.45,
        "y": 0.25
      },
      "kind": "image",
      "text": "Social media post and product imagery",
      "attrs": null,
      "subkind": "screenshot",
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      "kind": "paragraph",
      "text": "But now more than ever, Consumers need products that adapt to their habits. Savings Tiers, One Click Credit, and Plans are proving this",
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      "kind": "title",
      "text": "Travel credit cards have dominated the last decade",
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      "arcSlug": "problem-agitate-solution",
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      "evidence": "The agitation of the problem is presented on page 5",
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      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "eef731da-2785-426a-9ae1-144377f55a3b",
      "evidence": "The deck implies that not changing the banking experience will result in missed opportunities",
      "position": 0,
      "objective": "What is the cost of inaction?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 5,
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      "name": "Why Now",
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      "evidence": "The deck presents why now is the right time for HMBradley on page 5",
      "position": 1,
      "objective": "Why now is the right time for HMBradley?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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