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  "docSlug": "jarvis-gunna-pitch-deck",
  "documentTitle": "Gunna pitch deck",
  "authorId": "gunna-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 28,
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  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses historical M&A and IPO data (Innocent, Fever Tree, etc.) to justify valuation targets.",
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  "slideHref": "/slides/019f6b8f-201e-7249-926f-221b5333614e/28",
  "deckHref": "/decks/019f6b8f-201e-7249-926f-221b5333614e",
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  "deckAnchorHref": "/decks/019f6b8f-201e-7249-926f-221b5333614e#slide-28",
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      "kind": "image",
      "text": "RECENT SOFT DRINK EXITS",
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      "kind": "list",
      "text": "GUNNA TARGET EXIT VALUE = £70M+: Potential for high revenue in booming craft segment; Target exit with £10M revenue in 5 to 7 years.",
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      "text": "EXIT TO MID-SIZE SOFT DRINKS COMPANY: Sale of No & More to SHS for £4M (5.3x sales); Sale of Feel Good to Nichols; SHS purchase of Rocks Cordials.",
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      "text": "AT HIGHER REVENUES A LARGER TRANSACTION IS POSSIBLE: Innocent sold 32% to Coca Cola for £100M (£320M valuation); Fever Tree IPO at £14M revenue, £154M valuation (11x sales, 37x EBITDA).",
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      "kind": "title",
      "text": "EXIT PLAN",
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      "evidence": "Uses historical exit data from industry peers to validate valuation thesis.",
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