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  "documentTitle": "Gunna pitch deck",
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  "notes": "The slide uses a growth chart visual to emphasize the trajectory toward the £10M goal.",
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      "kind": "callout",
      "text": "OUR OVERALL GOAL: TO CREATE A STRONG BRAND WITH HIGH LOYALTY, THAT DRIVES REVENUE OF £10M BY 2025",
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      "text": "RAPIDLY DRIVE DISTRIBUTION: HEAVILY PROMOTE THE CRAFT CATEGORY OPPORTUNITY AND THE CRAFT SHELF CONCEPT; FOCUS ON THE TYPE OF ACCOUNTS/OUTLETS WHERE THE BRAND HAS THE BEST CHANCE OF SUCCESS; LEVERAGE EFB SALES RESOURCES AND ACCESS TO KEY DECISION MAKERS",
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      "kind": "list",
      "text": "BUILD RATE OF SALE: GEO TARGETED CONSUMER MARKETING ACTIVITY, USING DIGITAL TOOLS; IN STORE AND RETAILER SPECIFIC PROMOTIONAL PLANS TO DRIVE TRIAL & REPEAT",
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      "kind": "title",
      "text": "WE HAVE 2 KEY DRIVERS OF GROWTH",
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      "text": "HOW WILL WE GROW?",
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