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  "documentTitle": "Gunna pitch deck",
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  "notes": "The slide uses a visual comparison of product categories to frame the market opportunity for GUNNA.",
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      "text": "Other craft competitors and old school carbonates",
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      "text": "OUR USPs: LOWER SUGAR, BETTER TASTE",
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      "text": "OUR USPs: COOL CRAFT BRAND IMAGE, BETTER TASTE (VS MANY), LOWER SUGAR (VS SOME)",
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      "text": "SOFT DRINKS IS A REPERTOIRE MARKET, WITH CONSUMERS TYPICALLY BUYING 10-15 DIFFERENT BRANDS/PRODUCTS EACH YEAR. CONSUMERS ARE OPEN TO NEW SOFT DRINKS BRANDS.",
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