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  "documentTitle": "Gunna pitch deck",
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  "notes": "Uses the craft beer category as a precedent to justify a new retail merchandising strategy for craft soft drinks.",
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      "text": "Visual representation of a dedicated craft soft drinks shelf",
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      "text": "ASDA Sainsbury's",
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      "text": "INDIVIDUAL CRAFT BRANDS GET LOST ON SHELF IF MERCHANDISED IN THE MAIN SOFT DRINKS FIXTURE\nBLOCKING CRAFT SOFT DRINKS TOGETHER CREATES AN EXCITING 'DESTINATION SHELF' FOR YOUNG ADULT SHOPPERS TO BROWSE CRAFT DRINKS\nMAKES CONSUMER CHOICE EASIER\nDRIVES PREMIUMISATION FOR THE RETAILER - REVENUE PER LITRE 2.7X HIGHER ON CRAFT SOFT DRINKS",
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      "text": "CREATION OF A SEPARATE CRAFT BEER SECTION WAS A KEY DRIVER OF SUCCESS FOR CRAFT BEERS. THE MAJOR MULTIPLES ARE NOW IMPLEMENTING OUR RECOMMENDATION TO DO THE SAME WITH CRAFT SOFT DRINKS.",
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