{
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  "docSlug": "jarvis-gunna-pitch-deck",
  "documentTitle": "Gunna pitch deck",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 11,
  "pageCount": 30,
  "prevPage": 10,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "Uses a bar chart to show market size by segment and a yellow callout box for key market insights.",
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      "kind": "callout",
      "text": "UK SOFT DRINKS SALES WERE £15.4BN IN 2018 +5.5% GROWTH. CRAFT SOFT DRINKS COMPETE IN MAINSTREAM CARBONATES = THE LARGEST SEGMENT. MILLENIALS ARE LOOKING FOR HEALTHIER, MORE INTERESTING AND MORE PURPOSEFUL BRANDS.",
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      "text": "Market size by segment in £BN",
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      "kind": "list",
      "text": "DOMINATED BY 'OLD SCHOOL' BRANDS, WITH LOW APPEAL TO MILLENIALS; FALLING REVENUE PER LITRE; LACK OF REAL INNOVATION",
      "attrs": null,
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      "kind": "source-note",
      "text": "SOURCE: BRITVIC/ NIELSEN ANNUAL REPORT SOFT DRINKS REPORT - GROCERY, CONVENIENCE, ON TRADE AND FOOD SERVICE - 2018",
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      "kind": "title",
      "text": "MARKET CONDITIONS ARE SIMILAR TO THOSE THAT FUELLED THE CRAFT BEER BOOM",
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      "kind": "title",
      "text": "UK SOFT DRINKS MARKET",
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