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      "text": "It’s a good idea to be as far along in production as possible before taking the crowdfunding plunge. Having a vertical slice or other minimum viable (or valuable) product to show players before creating crowdfunding assets will help ensure that your campaign is intellectually honest and your expected release date is reasonable.",
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      "text": "If you break your promises, your backers will not be happy, and unhappy backers have long memories. For great advice on launching a successful Kickstarter, check out this conversation with Anya Combs.",
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      "text": "If you’re looking to build a company, instead of just a single game, incubators and accelerators may be the help you’re looking for. They have the tools and resources to help a company grow. This help likely won’t come cheap. Incubators and Accelerators typically charge a fee or will take an equity stake in your fledgling company. If you’re already thinking your game will need additional financial partnerships in the future, be sure you’re not spreading the equity, and any potential profits too thin.",
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      "text": "Patronage on sites like Patreon or Ko-fi can yield steady funding while allowing developers to curate less conventional and more amorphous rewards.",
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      "text": "EVERYTHING YOU NEED TO KNOW ABOUT FINDING AN INVESTOR",
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