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  "notes": "This slide provides soft-skill guidance for founders navigating the investor relations process.",
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      "text": "So, anticipate the limbo of the long “maybe” more regularly than you’d like; the people from the investor’s side are looking for validation before they flat out give you a “no” or “yes.” It’s their money. Until you sign, you’re going to be working on their timeline.",
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      "text": "Your first follow-up email should be as simple as “Do you need any more info or materials from me to evaluate the game?” It’s also fair to ask your contact if they have a timeline for when you should expect to hear back. If you don't hear anything after your initial follow-up, wait a week to reach out again. After that, it's better to take it slow.",
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      "text": "There are many stakeholders in the decision-making process, and one dissenting voice may be the nail in the coffin for funding your game. The flipside to this point is that your contact probably doesn't want to be the person to turn you down.",
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      "text": "Be persistent yet patient in requesting a response. If you meet someone at an event, give them time to settle back down before you begin to follow up. A general rule: wait at least a week unless they have specifically requested that you reach out sooner.",
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      "text": "But while you wait, keep pitching. Pitch everyone you think might be interested in your game. You’ll improve the more you pitch, and you never want all your eggs in one basket.",
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      "text": "As frustrating as it can be, it will happen, and there are many reasons for it. Investors and publishers listen to and receive dozens of pitches weekly, so they don't always have the bandwidth to review every submission as thoroughly as possible.",
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      "kind": "title",
      "text": "EVERYTHING YOU NEED TO KNOW ABOUT FINDING AN INVESTOR",
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