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      "text": "Not focused on one specific market. Mainly interested in a quick return on their investment. Have a lower level of participation in business procedures. Less expertise with game pricing and tend to trust developers' figures. More focused on the final result and do not pay as much attention to the development process.",
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      "text": "Can be demanding and usually know more than you do. Also, they can be very tough if they think that you are not meeting your obligations. Are meticulous professionals who are sometimes challenging to communicate with.",
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      "text": "You will likely find it more difficult to explain what went wrong if you encounter problems during development and require further funding. You should not be deceived by the apparent simplicity of communication with non-specialized investors - it's a double-edged sword.",
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      "text": "These investors include companies like March Capital Partners, Makers Fund, and Advancit Capital. For them, the game industry, and your project, is just another potentially profitable segment that, if successful, will bring in large profits. Thus, they are not deep into the market as games are only one of their investable market segments.",
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      "text": "Their evaluation of your project will be the most accurate, and their experience working on products like yours will provide you with valuable feedback. Typically, specialized investors make fewer deals as their demands are more specific. However, if you can get one on board, your chances of success are much higher.",
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      "kind": "title",
      "text": "EVERYTHING YOU NEED TO KNOW ABOUT FINDING AN INVESTOR",
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