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      "text": "BUSINESS: Attractive Business Model: low friction sale and implementation process with favorable economics, Pluralsight has greater than 80% gross margins, and high ROI for customers. Favorable Competitive Dynamics: with over 1.5 million enterprise users, Pluralsight has one of the largest distribution channels to enterprise customers. This creates significant network effects by attracting authors to its platform through high pay, which in turn garners more customers given the growing content library of 7,000+ courses, creating a flywheel.",
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