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  "documentTitle": "DoorDash 2014 03 31 Series A Memo Redacted FINAL",
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      "text": "Orders per Returning Customer",
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      "text": "Until perhaps consumers reach their limit of takeout food from restaurants, all of this suggests a very sticky business where returning users continue to spend more and more. The first cohort from July 2013 might be an anomaly, but certainly, this graph below shows GPV for returning customers by cohort to start from $100 to $120 and increase to almost $200 over time:",
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