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  "documentTitle": "Day One Ventures VC Pitch Deck small",
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      "text": "- Elon is active on social media and gives news media interviews seemingly every day. He built an expert reputation in the areas such as machine intelligence and became a regular speaker.\n- All their events are created with media in mind which enables space launches of their cars.",
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      "text": "- Robinhood achieved that by doing high-quality communications that explained the advantages of their superior product and attracted the millennial audience that wasn't satisfied with existing old-fashioned solutions.\n- Only now the company started to focus on digital marketing.",
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      "text": "1. Attract customers\n2. Attract across partners and investors\n3. Validate the expert reputation\n4. Help to compete\n5. Hire the best talent",
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      "text": "Robinhood was founded in 2013 and without any digital marketing it got to $5.6 billion in valuation and has over 2 million customers.",
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      "text": "The most startups neglect this opportunity:\n- Founders don't have significant experience with PR\n- PR agencies are expensive (~$10-30k per month)\n- Negative experience from low-quality PR freelancers",
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      "text": "Tesla has never bought an advertisement yet audiences consistently discuss the company and its products, increasing their visibility and brand.",
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      "text": "VALUE OF PR",
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