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  "documentTitle": "Climate Tech Investments An Opportunity for Europe",
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      "kind": "paragraph",
      "text": "Alternative proteins are also increasingly supported by government funding, as policymakers acknowledge their role in food security, environment protection, and as a boost for the global economy.",
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      "text": "The shift to fermented, plant-based proteins and cultivated meat could cut up to 6.6Gt of emissions. Additionally, this shift has the highest per dollar leverage of any sector, with an estimated 4.4 kgs of CO2 saved per dollar invested.",
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      "text": "Therefore, one of the main trends is a shift away from animal based food to alternatively produced proteins. From a systems perspective, animal agriculture is hugely inefficient by wasting caloric energy, water, and land resources in the process of transforming plants through an animal into a dish.",
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      "text": "Products based on most used proteins like soy and pea face limits in their functionality. They have a distinct off-taste that needs to be covered by flavour-enhancing additives and are dependent on other additives like methylcellulose or heavy processing to get to the desired texture.",
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      "text": "Many companies struggle with the challenge to simultaneously excel on technology and branding, which hinders their ability to scale. In order to overcome these challenges, the Good Food Institute (GFI) sees a clear innovation agenda that needs to be addressed including infrastructure investments, B2B offerings, technical advancements, perfecting tasty, crave-able products with nutritional",
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      "text": "This negatively impacts pricing and how clean the label is, which are both important factors influencing consumers' decision. Another major bottleneck in the alternative protein market is production capacity of alternatives beyond pea and soy.",
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      "text": "Consumer acceptance of meat alternatives is hindered mostly by the preference for real meat (51%), taste (27%), price (25%), the products being too processed (21%), and texture (20%).",
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      "text": "Regarding the former, it will be crucial to introduce an efficient and regenerative agricultural system, while on the latter, especially alternative protein sources will play a significant role.",
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      "text": "This is three times greater leverage than the next-highest emitting sector. The global market size is expected to be $267 billion by 2030, 3.6x what it was in 2020.",
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      "text": "It has been the primary driver of deforestation in numerous parts of the world that want to keep up with the supply of crops and cattle. Unless stopped, much of the Amazon forests could desertify, releasing >50 Gt of carbon into the atmosphere in 30 to 50 years and triggering irreversible climate tipping points.",
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      "text": "The reduction of the consumption of food that has a detrimental impact on the environment, such as meat or cocoa, has a direct positive impact on our environment. However, it is important to not neglect the broader importance of a healthy balanced diet, which includes the need for proteins.",
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      "text": "The food, agriculture and land use sector accounts for 22% of global emissions. Additionally, the sector also uses 70% of global freshwater and 50% of habitable land. The two areas that need to change the most to reduce the cost to the environment are our approach to agriculture and the selection of food we consume.",
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      "text": "Established alternatives like plant-based have gained market share over recent years. Still, customers of these products are mostly higher-income, higher-educated customer groups. As a result, alternative protein products are not yet gaining enough traction to replace animal protein at scale.",
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      "text": "The following two sector case studies are meant to summarise how the principles outlined in the previous subsections can be applied to sectors with a high decarbonisation challenge and help to identify investment opportunities in such sectors.",
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      "text": "b. Investing in Food, Agriculture and Land Use – Enough Case Study",
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      "text": "Emission saving potential from alternative proteins",
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