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  "documentTitle": "Cleo Investor Deck Seed Shared",
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      "kind": "list",
      "text": "INCONVENIENT: Call centers and seven passwords to remember? No, thanks.",
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      "text": "NO CONTROL: No one wants to spend 4 hours in excel to understand where their money is going.",
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      "kind": "list",
      "text": "EXTORTIONATE FEES: Hidden fees and sneaky charges don't sit well with a price sensitive and hyper-informed generation.",
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      "kind": "title",
      "text": "Millennials don't like or trust their bank anymore",
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      "text": "PROBLEM",
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      "evidence": "The slide explicitly lists three distinct customer pain points regarding banking.",
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      "name": "Cost Of Inaction",
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      "matchId": "a3e4c60c-0184-49de-bba9-604733a9f26a",
      "evidence": "The deck implies that inaction will lead to missed opportunities",
      "position": 0,
      "objective": "What is the cost of inaction in the banking space?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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