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  "documentTitle": "ClearBanc Pitch Deck flat small",
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      "text": "Razor Market US",
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      "text": "Online Mattress Market",
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      "kind": "list",
      "text": "Gillette's share of the market fell from 70% in 2013 to 54% in 2016. Dollar Shave Club and Harry's combined U.S. share rose from 7.2% to 12.2% in 2017",
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      "text": "There has been a huge rise of DTC mattress in the box companies like Casper, Nectar (a Clearbanc customer), Leesa & Purple. Casper has stolen almost 10% of the global mattress market in less than 5 years",
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      "text": "DTC brands have taken significant market share from incumbents by producing simpler product lines and owning the customer relationship. This has lead to the fall of CPG giants across many categories. These brands are able to scale faster and capture more margin than consumer brands ever have in the past",
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      "kind": "title",
      "text": "MASSIVE TRENDS EMERGING Direct to Consumer",
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