{
  "docId": "019f6b8f-0141-75db-8f8b-2b61f308aba2",
  "docSlug": "jarvis-buffer-culture-code",
  "documentTitle": "Buffer culture code",
  "authorId": "buffer-culture-code",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 2,
  "pageCount": 16,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-0141-75db-8f8b-2b61f308aba2/2",
  "deckHref": "/decks/019f6b8f-0141-75db-8f8b-2b61f308aba2",
  "deckJsonHref": "/decks/019f6b8f-0141-75db-8f8b-2b61f308aba2.json",
  "deckAnchorHref": "/decks/019f6b8f-0141-75db-8f8b-2b61f308aba2#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Values should be both reflective of the culture and aspirational.\nValues will always mean something different based on individual experiences, and when or how teammates are on-boarded -- and that's okay!\nSome values felt foundational; others felt like they were not as relevant today as when the value was originally written.\nValues should \"draw a line in the sand\" to make us stand apart and make a statement.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dec98fa2-6e19-46d7-8d52-242c6d3b4033",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "We believe...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c39ae85f-3c92-4a00-b661-b434ac8833ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "833a27c6-2352-4045-a69b-dac137c0408d",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "Slides 2-3 introduce the company's values",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4be07d13-2d21-42f0-9993-f8e9f8a1e994",
      "evidence": "The deck presents a clear 'why' for the company's values, using the golden circle loop",
      "position": 0,
      "objective": "Why do we have these values?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}