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  "documentTitle": "Bubble Pitch Deck",
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  "notes": "The chart displays cohort curves where more recent cohorts (e.g., Feb 21) show steeper conversion slopes than older cohorts (e.g., Aug 20).",
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  "slideHref": "/slides/019f6b8f-00db-7547-9083-cef316d9537e/17",
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      "kind": "callout",
      "text": "Work on our documentation, success and live trainings has led to higher engagement and to higher conversion to paid. Some restrictions on our free plan increase conversion to paid by 70% in February. We have a lot of room for improvement.",
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      "text": "We’ve already started actioning these levers, they have led to clear improvements for recent cohorts",
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      "evidence": "The chart displays multiple lines representing user cohorts over time to show performance improvement.",
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