{
  "docId": "019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "docSlug": "jarvis-brandtotal-pitch-deck",
  "documentTitle": "BrandTotal Pitch Deck",
  "authorId": "brandtotal-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "context",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a screenshot of Apple's Twitter profile to illustrate the concept of dark marketing.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ffa2-733a-a62d-f00071f1b21e/5",
  "deckHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "deckJsonHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e.json",
  "deckAnchorHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.6,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "image",
      "text": "Apple Twitter profile screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b848699-28b5-4535-9fc3-632482aadb97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Apple's Twitter account shows no public tweets",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd97b557-25e5-4afe-829e-2aa030f14c55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Dark Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f976e3d-aecf-46ab-ab78-43f9294c8e70",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "01ca4997-6539-4286-8538-d5d6199482af",
      "evidence": "Dark Marketing",
      "confidence": 0.7
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "824d6626-aea9-4c31-b04c-5ddb59781c0f",
      "evidence": "Apple's Twitter account shows no public tweets",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a05846d8-a69f-4166-b3c3-3c78b30bf5e9",
      "evidence": "Problem statement and solution slides",
      "position": 0,
      "objective": "What are the consequences of not using BrandTotal's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}