{
  "docId": "019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "docSlug": "jarvis-brandtotal-pitch-deck",
  "documentTitle": "BrandTotal Pitch Deck",
  "authorId": "brandtotal-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a bar chart to illustrate the percentage of 'dark' ads per platform.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ffa2-733a-a62d-f00071f1b21e/4",
  "deckHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "deckJsonHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e.json",
  "deckAnchorHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Visibility into Dark Means... Better Marketing Decisions",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4c4d500-6172-42d6-aef4-9135dd4fb8c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Ad Visibility Index by platform",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f18807d2-c655-4f70-9b6e-96da6739d01b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "Thematic Analysis\nSocial Brand Analytics\nAd Sentiment Analysis",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a91ec133-9185-486e-9a88-828ee6b08518",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.65,
        "y": 0.8
      },
      "kind": "other",
      "text": "[source: BrandTotal data]",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44c26cdb-6356-4d2f-8c74-688c8fc5f512",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Personalization and targeting across paid social has created a blind spot for marketers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91962f47-500b-467d-a566-6dc9be46ab4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Public & Dark Social Analytics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d676f326-a79f-485e-974d-a2e3c2b99fa6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "1e97e358-e90e-4015-8518-dd29a9f68911",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Problem statement slide",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a05846d8-a69f-4166-b3c3-3c78b30bf5e9",
      "evidence": "Problem statement and solution slides",
      "position": 0,
      "objective": "What are the consequences of not using BrandTotal's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}