{
  "docId": "019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "docSlug": "jarvis-brandtotal-pitch-deck",
  "documentTitle": "BrandTotal Pitch Deck",
  "authorId": "brandtotal-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 11,
  "pageCount": 12,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart highlights a 13% increase in martech budgets year-over-year.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ffa2-733a-a62d-f00071f1b21e/11",
  "deckHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e",
  "deckJsonHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e.json",
  "deckAnchorHref": "/decks/019f6b8e-ffa2-733a-a62d-f00071f1b21e#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "chart",
      "text": "FIGURE 4 - WHAT PERCENTAGE OF YOUR OVERALL MARKETING BUDGET DO YOU TYPICALLY SPEND ON MARKETING TECHNOLOGY?",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d6a5eb2-2050-4f63-9464-b73decc32671",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.25,
        "y": 0.68
      },
      "kind": "legend",
      "text": "In-house marketing technology; Outsourced marketing technology",
      "attrs": null,
      "subkind": "legend",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0c6f957-c8f8-4a4b-a0ec-70db808a6b87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "other",
      "text": "Source: Martech 2020 and Beyond",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86bf03a2-cd19-4285-aac2-1d8e682ad70f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.7,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "On average, brands in North America and the UK are spending 26% of their budgets on martech compared to 23% last year. That's a 13% increase in martech budgets since last year, with the survey results showing little evidence of a decline in appetite for further tech.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "037ea516-161f-4a9d-a0ae-d64e7425ea2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Martech Budgets & Market Sizes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b6e953e-d936-47bd-9bda-13dbc43ccaba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "8bb462f3-8afc-4c10-9bbe-4382322d5e9f",
      "evidence": "FIGURE 4 - WHAT PERCENTAGE OF YOUR OVERALL MARKETING BUDGET DO YOU TYPICALLY SPEND ON MARKETING TECHNOLOGY?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "ef362f12-b2d6-4ef6-8af4-c96a3cc12e2d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing slides",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}