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  "notes": "Includes a note on methodology and a reference to the Chief Martech landscape supergraphic.",
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      "text": "FIGURE 3 - ESTIMATED MARKET SIZE OF THE MARTECH INDUSTRY IN NORTH AMERICA AND THE UK COMBINED",
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      "text": "Martech: 2020 and Beyond, estimates that the worldwide spend on marketing technology is $121.5 billion. Report collaboratively produced by BDO, WARC, and the University of Bristol,",
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      "text": "Note: Though the survey is global, for consistency with previous years the calculation of market size remains based on the response from North America and the UK.",
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