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      "text": "A FEW THINGS WE FREQUENTLY HEAR: \"We didn't expect that at all.\" \"Can we do that?\" \"That's wild.\"",
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      "text": "Agency-client dynamics are loaded with baggage, bad behavior, and a sense of separation that doesn't reflect the mutual relationships we've worked so hard to build. Just like we pay our dentist, our clients pay us to do the things they can't do by themselves. Let's do them well. It won't always be fun and games when it comes to these relationships, but we should always work with our clients, not for them, and definitely not against them. They need us and we need them. Use their real names. It'll remind you that we're all just groups of human beings trying to do good work.",
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      "text": "But we hate professionalism. Professional means handling your business with respect. Professionalism is when you're so buttoned up that you stop being yourself. It sands down all the most interesting parts of you.",
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      "text": "No one gets in trouble for pushing the limit. It's your job. It's the reason people look at our work and say, \"That's the kind of work I want to do.\"",
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