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  "documentTitle": "Big Spaceship Culture Code",
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      "text": "TRUTH #1: HUMANS ARE NOT PERFECT. Don't be afraid to fail. And when you do, you might as well fail spectacularly. This is how we grow and learn. TRUTH #2: HUMANS HAVE VOICES. Yours is as valuable as anyone else's. Use it. Singing out loud is encouraged and it happens often. TRUTH #3: HUMANS ARE UNIQUE. Do you love Norwegian death metal? Do you prefer your desk covered with sunflowers? There's no need to hide it. Be yourself. That's how you'll fit in here.",
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      "text": "strategy & analytics, art direction & copywriting, content & community, design & user experience, technology, production, account, studio",
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      "text": "We tried to write a definition for each one, but we couldn't do it. Our disciplines aren't slots into which we can drop an identical replacement. If you want to know more about what someone does, just ask 'em. We're a team of experts, and while we may be experts in different areas, these differences don't build walls or make collaboration a clusterf&lk. Getting to work with a team of experts means always being able to find someone who can answer your niche question (or point you in the right direction). It means getting to tap into a collective brain, and that makes us that much stronger.",
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      "text": "WE HAVE EIGHT DISCIPLINES",
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      "text": "THREE TRUTHS ABOUT HUMANS",
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