{ "docId": "019f6b8e-fdcf-751e-9382-ea4e6f8d43f0", "docSlug": "jarvis-big-spaceship-culture-code", "documentTitle": "Big Spaceship Culture Code", "authorId": "big-spaceship-culture-code", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 10, "pageCount": 39, "prevPage": 9, "nextPage": 11, "slideType": "key_messages", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019f6b8e-fdcf-751e-9382-ea4e6f8d43f0/10", "deckHref": "/decks/019f6b8e-fdcf-751e-9382-ea4e6f8d43f0", "deckJsonHref": "/decks/019f6b8e-fdcf-751e-9382-ea4e6f8d43f0.json", "deckAnchorHref": "/decks/019f6b8e-fdcf-751e-9382-ea4e6f8d43f0#slide-10", "components": [ { "bbox": { "h": 0.1, "w": 0.25, "x": 0.13, "y": 0.44 }, "kind": "paragraph", "text": "But humans don't work that way. Humans are unpredictable. You can't replace one person with another the same way you swap tires on a car. Workplaces that try to control human nature become miserable fast.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9d154d2a-cbaf-4ba0-b7e1-d476085cea7d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.25, "x": 0.13, "y": 0.58 }, "kind": "paragraph", "text": "People who talk about themselves in terms of their title freak us out: \"I'm a producer, so I do things like this.\" No. You're a person first and a producer second. Go with the gut feelings that make you successful as a subway rider, neighbor, partner, citizen. Try something, even if you aren't sure if you're going to be the World's Greatest at it.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c5d46a56-2965-4ab2-a771-5b3a85edd33e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.63, "y": 0.3 }, "kind": "paragraph", "text": "Creativity is a human quality, whether or not it's in your title. So don't ever say, \"I'm not creative.\" We will find the creativity inside you, and drag it out, kicking and screaming, because your perspective matters, - regardless of the discipline you work in.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d0949780-609d-4fe8-9c47-52d4dbe6efd8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.13, "y": 0.3 }, "kind": "paragraph", "text": "Most workplaces (intentionally or not) train people out of normal human behaviors in the name of efficiency. They want you to be predictable. They want you to be replaceable. They don't want you to challenge the status quo.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d2158dcd-b014-4eca-8fed-82d543f62d79", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.63, "y": 0.46 }, "kind": "paragraph", "text": "We don't put our energy into questions like, \"Whose name goes on the award entry?\" Instead, we ask questions like, \"Is this the right work for us?\" and \"How can we make an impact?\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d670c147-0761-44c5-a24c-cda730f9f70a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.13, "y": 0.08 }, "kind": "title", "text": "WE ARE HUMANS", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f8506740-7d77-4a4c-975e-230f7aa43a0d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.63, "y": 0.25 }, "kind": "title", "text": "EVERYONE IS CREATIVE", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "807b110d-6f64-41a8-9978-95430a3b521a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.21, "x": 0.13, "y": 0.25 }, "kind": "title", "text": "YOU'RE MORE THAN YOUR TITLE", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e0d708e1-2a9c-405a-9776-a360b659cdef", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Persona", "slug": "audience-persona", "agent": "Storyteller", "layer": "slide", "matchId": "d483c4ab-7af0-441f-b13c-865ba6c7c66d", "evidence": "paragraph/paragraph: People who talk about themselves in terms of their title freak us out:", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 13, "from": 5, "beatId": "fe902831-3769-44fd-b79f-60d0c37b87db", "arcName": "The Transformation Tale", "arcSlug": "transformation-tale", "beatName": "Why", "beatSlug": "golden-circle-why", "evidence": "The deck emphasizes the importance of being human and working together.", "position": 1, "confidence": 0.7, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "loops": [ { "to": 13, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "3c634853-ea6a-48d8-8bf4-a6e7b4817ab7", "evidence": "The deck uses the golden circle to explain the company's values.", "position": 0, "objective": "Why we do what we do", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }