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  "docSlug": "jarvis-bespoken-spirits-pitch-deck",
  "documentTitle": "Bespoken Spirits Pitch Deck",
  "authorId": "bespoken-spirits-pitch-deck",
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  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 2,
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      "kind": "list",
      "text": "THE MODERN SPIRIT CONSUMER: Prefers spirits to beer and wine; Seeks both variety and value; Less brand loyalty; Is tech savvy and untraditional; Cares about causes; like climate change",
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      "kind": "list",
      "text": "SHIFTING CONSUMER DEMOGRAPHIC: From \"boomer-centric\" to a modern, younger \"millennial-centric\" consumer",
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      "kind": "list",
      "text": "GLOBAL CLIMATE CRISIS: Forcing every industry to start to take sustainability seriously",
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      "kind": "list",
      "text": "GLOBAL PANDEMIC: Causing financial strain on the industry, especially for the smaller (craft) distilleries",
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      "kind": "title",
      "text": "A Massive ($500B) Global Market, Ripe for Distribution",
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      "matchId": "4540ecff-0850-47c7-9dac-16858fa465e3",
      "evidence": "The Modern Spirit Consumer section defines the target demographic.",
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      "name": "Why Now",
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      "evidence": "Slide 2 presents the why now",
      "position": 0,
      "objective": "Why now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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