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  "documentTitle": "Bain Luxury and coronavirus figures trends and ceo agenda",
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  "notes": "Includes trend indicators (arrows) for growth/decline.",
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      "text": "Personal luxury goods market by nationality and region (€B)",
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      "text": "↑ → ↓ REAL TERM TREND 19E-25F",
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      "text": "China (and Chinese) will continue to drive luxury market growth, with an acceleration of domestic consumption vs. foreign. Rest of Asia will follow closely China, with growth driven by an balance of both local consumption and intra-regional tourisms. Japan will consolidate its stable position in the luxury market, driven by domestic shopping and boosted by a (regained) touristic consumption, particularly from other Asian customers. Europe's growth path stabilizing in the medium term, relying on a regained confidence by local customers and boosted by the comeback of global tourism. Americas, as Europe, stabilizing its growth, primarily sustained by local middle-class, while less dependent on international customers",
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      "text": "China takes it all: by 2025, China will become the most relevant country and Chinese consumers will make up close to 50% of luxury purchases globally",
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