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  "documentTitle": "Bain Achieving operational Excellence at University of California Berkeley",
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      "text": "Maximum Difference (MaxDiff) analysis is a survey method to measure relative preference or importance",
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      "text": "In the survey, students were presented with a series of ~15 questions in which sets of 5 to 6 programs or services were shown. In each set, respondents indicated which is the most and which is the least important program or service. Aggregated data allows for overall relative importance to be calculated across a sample or sub-sample.",
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      "text": "Typical “importance” questions ask respondents to rate the importance of a program or service on a scale of 1-5. Minimal discrimination between attributes (i.e., everything is important). Uncertainty of how importance scores correlate with behavior. MaxDiff creates sets so that respondents make trade-offs between programs and services. High discrimination between attributes. High correlation with choice behavior.",
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