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      "text": "Category: BI & OTHER TOOLS (Domo, Tableau) | Ascend Viewpoint: Partners that sit downstream from Ascend. Strong lessons to be learned from this industry. Category: BIG DATA ORCHESTRATION TOOLS (Cask, StreamSets) | Ascend Viewpoint: A natural next step, but the Imperative (\"how\") vs Declarative (\"what\") nature fundamentally limits mainstream usability. Category: OPEN SOURCE BIG DATA ECOSYSTEM (Cloudera, Qubole, Databricks) | Ascend Viewpoint: Great technologies upon which we already, or will in the future, rely. Category: CLOUD (Amazon, Microsoft, Google) | Ascend Viewpoint: Strong partner potential. Some risk of expanding product offerings in our direction.",
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