{
  "docId": "019f6b8e-ef13-76e8-a016-f288b417c7f3",
  "docSlug": "jarvis-amplitude-series-a-pitch-deck",
  "documentTitle": "Amplitude Series A Pitch Deck",
  "authorId": "amplitude-series-a-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 5,
  "pageCount": 18,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8e-ef13-76e8-a016-f288b417c7f3/5",
  "deckHref": "/decks/019f6b8e-ef13-76e8-a016-f288b417c7f3",
  "deckJsonHref": "/decks/019f6b8e-ef13-76e8-a016-f288b417c7f3.json",
  "deckAnchorHref": "/decks/019f6b8e-ef13-76e8-a016-f288b417c7f3#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Push notifications, A/B testing, ad network attribution, predictive analytics are all useless without event-based analytics",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
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      "componentId": "09381a40-f7c0-4490-99e8-5289ef0b2de0",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "EVENT DATA IS CORE TO EVERYTHING ELSE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74440da3-f4a3-4196-8648-f333f3056b21",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "d1216db9-7023-4e99-859d-200ca73fa4e4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is introduced on pages 4-5, setting the context for Amplitude's solution.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "902a5bf5-9a28-4052-b914-d2f42bcc97ba",
      "evidence": "The cost of inaction is implied by introducing the problem and solution.",
      "position": 0,
      "objective": "What if we don't have a solution for event data?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8a581b31-89d2-45df-910c-c05d8e43b679",
      "evidence": "The golden circle is visible in the key messages and thesis headline.",
      "position": 1,
      "objective": "Why does Amplitude matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}